Industry: Hobby and Entertainment
The website DiscountRPG.com was an experiment run by RPGStore.com to test the idea of offering volume discounts on gaming products. This approach would compete with pricing strategies being used by other retailers to sell these products online.
The test was successful. While retailers boasted average online orders of $30, DiscountRPG's average online order was just over $1,000.
The site was included as part of the sale of RPGStore.com in 2005.